Where Heritage Meets Artistry

Five generations of passion, tradition, and expertise in artisan rugs and woven arts

Afshin 'Alex' Farahan

A Legacy Woven Through Time

I'm Afshin 'Alex' Farahan, and for me, rugs are more than just floor coverings—they're living chronicles of culture, artistry, and human connection. As a fifth-generation rug merchant and the founder of Cyrus Artisan Rugs and Woven Arts in Minneapolis, I've dedicated 38 years to preserving and sharing the timeless beauty of handcrafted textiles.

From the ancient workshops of Persia to the vibrant design community of modern-day Minneapolis, my family's journey has been interwoven with the threads of history itself. Working directly with master weavers in India, Pakistan, Afghanistan, Turkey, Morocco, and Nepal, I produce exclusive collections and collaborate with leading designers and architects throughout the United States. Every rug tells a story, and I'm honored to be the keeper of these stories.

Learn more about my journey

Two Distinct Experiences

Cyrus Artisan Rugs

One of the Midwest's most extensive and carefully curated rug selections, featuring antique, vintage, and contemporary handmade rugs. From museum-quality Persian antiques to exclusive private-label collections, each piece is personally selected for exceptional quality, artistry, provenance, and lasting value. I personally oversee design development, material selection, and production quality for all bespoke pieces.

  • One-of-a-Kind Antique & Vintage Collections
  • Exclusive Private-Label Designs
  • Custom Sizing, Color & Texture Development
  • Expert Restoration & Appraisal Services

Woven Arts

Where traditional rug-making techniques meet refined, contemporary design sensibilities. Woven Arts showcases how ancient weaving methods can create stunning modern expressions for high-end residential and commercial projects. Working with skilled workshops across six countries, I deliver tailored solutions that balance design intent, durability, and functional performance.

  • Contemporary Textile Art & Fiber Pieces
  • Bespoke Luxury Rugs for Designers & Architects
  • High-End Residential & Commercial Solutions
  • Collaboration with Global Master Weavers

38 Years of Mastery in Fine Rugs

Built on five generations of knowledge and refined through decades of hands-on experience

38

Years of Experience

Extensive expertise in retail and wholesale rug industry across antique, vintage, and contemporary handmade rugs

6

Countries & Regions

Direct partnerships with master weaving workshops in India, Pakistan, Afghanistan, Turkey, Morocco, and Nepal

Custom Possibilities

Exceptional flexibility in custom sizing, color development, texture, and weave for residential and commercial projects

Curated Excellence

One of the most extensive and carefully curated rug selections in the Midwest, from private-label to museum-quality antiques

Media & Recognition

Minneapolis Star Tribune

"A treasure trove of textile artistry in the heart of Minneapolis, where five generations of expertise meet contemporary vision."

2024

Architectural Digest

"Farahan's deep knowledge and ethical sourcing practices make Cyrus Artisan Rugs a destination for discerning collectors."

2023

Mpls.St.Paul Magazine

"The go-to expert for anyone seeking authentic Persian and Oriental rugs with provenance and soul."

2024

Minnesota Monthly

"Woven Arts showcases how ancient techniques create stunning modern expressions in textile art."

2025

Design*Sponge

"Afshin 'Alex' Farahan brings a rare combination of heritage knowledge and contemporary sensibility to the world of artisan rugs."

2023

Twin Cities Business

"A family business that has successfully bridged five generations while staying true to its core values of quality and authenticity."

2024

Let's Connect

Whether you're seeking the perfect rug, curious about restoration, or simply want to discuss the art of weaving, I'd love to hear from you.

Get in Touch